FOR THE
BRAND GUARDIANS
who look forward
to THE FUTURE…
I IMAGINe
Advise
ORGANISe
& design.
Services
-
DISCOVER
Strategic understanding of context and challenges, adjacent competition / inspiration & opportunity across the brand journey.
Brand Sprint Workshop
Strategic Construct Blueprint
Brand Analysis
Research &
Benchmarking
Brand Narrative
Brand Positioning
Brand Architecture
Naming & Tagline
Tone of Voice
Key Brand Messaging -
DEFINE
Set direction & first-order principles for brand action. Define visual philosophy, design visual identity and toolkit.
Brand Persona and Character
Visual Brand Idea
Visual Brand DNA
Motion Brand Direction
Brandmark and Logo
Brand Style and Visual Language
Art Direction
Layout Principles
Packaging
Editorial
Illustration
Photography
Motion Design -
DEPLOY
Implement touchpoints.
Partner with brand team/agency for implementation.
Stakeholder Presentations
Brand Guardianship
Brand Style Guide
Social Content Style Guide
Employer Branding
“David led our group brand re-design. He was sensitive to our brand’s needs, strategic in his approach and his design thinking was current and relevant.” - Sivea Pascale · Managing Director, Group Retail Marketing at UOB
“David led our group brand re-design. He was sensitive to our brand’s needs, strategic in his approach and his design thinking was current and relevant.” - Sivea Pascale · Managing Director, Group Retail Marketing at UOB
" He was a great partner to work with, combining the perfect combination of strategic thinking, creativity, passion and professionalism for the work delivered. He challenged us to be bigger and better, we are thrilled with the outcome." - Victoria Great , Vice President, CapitaLand
" He was a great partner to work with, combining the perfect combination of strategic thinking, creativity, passion and professionalism for the work delivered. He challenged us to be bigger and better, we are thrilled with the outcome." - Victoria Great , Vice President, CapitaLand
“Dave combines the rare qualities of being both a brilliant strategic thinker and graphic design practitioner. Someone that can help you get to better work, make better work, and sell better work. He’s been a great partner over the years, leading workshops with senior stakeholders and driving the design thinking process on both client business and across the agency internally.” - David Webster, Managing Director, BBH
“Dave combines the rare qualities of being both a brilliant strategic thinker and graphic design practitioner. Someone that can help you get to better work, make better work, and sell better work. He’s been a great partner over the years, leading workshops with senior stakeholders and driving the design thinking process on both client business and across the agency internally.” - David Webster, Managing Director, BBH
“Dave emphasizes the the importance of telling a "brand story" and connecting to every stakeholder in an authentic way. This translated into an end product that was simple, concise and aligned with where we were going as a company and a brand. Marketing positioning and story telling is a loaded subject, and Dave won the hearts and minds of our team. I'd work with him again anytime.” - Mark Bartels, CEO, StumbleUpon
“Dave emphasizes the the importance of telling a "brand story" and connecting to every stakeholder in an authentic way. This translated into an end product that was simple, concise and aligned with where we were going as a company and a brand. Marketing positioning and story telling is a loaded subject, and Dave won the hearts and minds of our team. I'd work with him again anytime.” - Mark Bartels, CEO, StumbleUpon
“Dave was able to put together the story and the visual identity of our brand when others were still trying to figure out what we do... His ability to get to the core was THE key success factor in our rebranding” - Max Armbruster, CEO, Edgilis
“Dave was able to put together the story and the visual identity of our brand when others were still trying to figure out what we do... His ability to get to the core was THE key success factor in our rebranding” - Max Armbruster, CEO, Edgilis
IN REVIEW:
STUMBLEUPON INC.
Corporate and Employer Brand Blueprint, Narrative, Writing and Consultancy
The FA
Competition Identity and Branding Toolkit Design
PERNOD RICARD
Global Travel Retail Theming, Writing and Design
TRIP.COM
Campaign Theming, Writing, Design and Direction
MULBERRY
NPD Branding and Design
PUBLICIS/MARCEL
Branding, Story, Activation and Design
COMO HOTELS
Brand Architecture and Identity Design
SAMSUNG FOR BUSINESS
Campaign Branding, ID, Design and Motion Design
JOLLIBEE FOODS
Global Packaging System and Comms Toolkit
ROLLS-ROYCE (APAC)
Multichannel Campaign Writing and Visual Direction
STUDIES TO FOLLOW…
UOB BANK
Global Rebrand and Guidelines Guardianship
PUBLICIS GROUPE
Group-wide Winning Rebrand Pitch
SINGTEL GROUP
Communications System Design
BIGPAY
Mobile Bank Rebrand and Guidelines Design
CASE STUDIES:
UOB: evolving from tradition to progression
GreenAcres Memorial Parks
SA Rugby: restyling a country's sporting pride
Publicis LePub: a new Creative Agency brand
BigPay: democratising money in Malaysia
Jollibee: taking joyful flavour global
Chaz Wigley: branding a consummate brand man
The English FA: branding football for all
Publicis Groupe: digital transformation
ABLE Brewing Co.: bulletproof craft beer branding/packaging
Singtel: bringing dot smarts to telco branding
GIPF Namibia: a government's financial guardianship
Pernod Ricard: premium whisky travel retail
Mandai: giving life to a branding blueprint
StumbleUpon: a platform's purpose, mission & vision
Singtel: counter-category millennial irreverence
Mulberry UK: carbon neutral NPD
J&J: baby baths and bedtimes in-store
Capitaland: unleashing 21st century executive leadership
Coca-Cola: serving up a natural provenance
Rolls-Royce: rebranding prestige with confidence and wit
Capitaland: a heritage destination rejuvenated
Saudi Airlines: in-flight companionship
Singtel Intl.: connecting digital wallets in Asia
Bank Muamalat: modernising Shariah banking
Garuda / Aerowisata: evoking a nation's symbology
NTUC: recruiting graduate talent
AAMS: organisational alignment and vision
Medihelp: modernising medical aid
Telkom Indonesia: a generational rebrand
Landmark Agricultural: retail humour
DirectAsia: creating a new insurance category
🙏🏻
A FEW GOOD WORDS:
“Dave's facilitation skills are bar none. He was able to bring together strongly held disparate views with ease to help create a shared understanding amongst the board.
This ultimately resulted in a refreshed vision, mission and values document that guides the charity and has enabled the Executive to make more effective decisions around purpose, programming, and partnerships.”
— Lisa Gainer, Head of Programmes, TalentTrust Singapore, 2021
“Dave combines the rare qualities of being both a brilliant strategic thinker and graphic design practitioner. Someone that can help you get to better work, make better work, and sell better work. He’s been a great partner over the years, leading workshops with senior stakeholders and driving the design thinking process on both client business and across the agency internally.”
— David Webster, Managing Director, BBH Singapore, 2021