Income, Singapore
To strengthen Income’s consideration as a brand that creates exclusive opportunities for new financial planners and their careers, we built a verbal identity that validates the Income employee experience from within, with employee advocates voicing the reasons why they choose to be ‘in’ with the brand
Campaign idea
Naming
Visual brand design
Proposition design
Manifesto design
Digital Advertising
Presentations
By mapping user reviews and social conversations,
I found pain points that could be directly addressed with the brand idea and platform.
A promotional film used actual employees as brand advocates.
The “I’m In” platform is synonymous with the brand’s name and validates the appeal from within as the first-person voice of advocacy.
