A foundational part of the strategic brand designer’s remit and wheelhouse - is the distillation of a brand’s spirit into a salient and symbolic mark.
Some of these are six months old, some 25 years.
(I‘d like to think you’d find it difficult to discern which) - to whit, I take pride in timelessness and universality when solving this visual/verbal challenge, wherever clients may be globally.
To view any up close, simply click on the marque and the lightbox will pop up.
GreenAcres, memorial parks, UK
Marcel, Public Groupe's internal platform
LivePen, digital pen device
Motlhakane, African family emblem
Msafiri wa Afrika, travel and keepsakes
Coca-Cola EMEA, Perfect Focus conference
Routledge Modise Moss Morris, attorneys
In-store inventory consultancy
PremiAir, private jet charters
Telkom Indonesia, telecoms operator
World Toilet Organisation, NGO
Rogers Group, services and investments
Tin Temple, graphic design studio
Able Brewing Co., craft beer brewer
Bigpay, digital bank
Diamond Bank, financial services
Kumasi City, city emblem
MediaMix360, a media buying agency
Holbay International, corporate gifting
Thebe Ikalafeng, personal branding
Craft Brew Asia, craft beer society
DirectAsia.com, direct insurance
Landmark, DIY and agricultural retailer
EFG-Hermes, emerging markets financial services specialist
GIPF, government institutions pension fund
Publicis Groupe, advertising services (rebrand proposal)
Catapult, executive leadership centre
Axisworkgroup, ICT solutions distributor
Harvey Jones, data analytics services
Jayanata, women's beauty emporium
Walkerson's, private estate and hotel
Facebook, B2b product proposition
Aerowisata, travel, logistics, hotels, services
Debonairs, pizza franchise
Edgilis, digital consulting
Sandton Sun, 5-star urban luxury hotel
CondoHive: condominium development management services and advisory.
Creative agency LePub, part of Publicis Groupe
VIA, Singtel's cross-border payments platform
Part of a suite of characters for Mandai Wildlife Parks rebranding proposal
Moolman's, open cut mining and shaft-sinking
AAMS, marketing association
Rochester Commons, integrated property development from Capitaland
Valpré, mineral water (Coca-Cola Company)
BBH Barn internship programme for graduating students.
Medihelp, private medical aid
Springbok Rugby, national rugby symbol
Part of a suite of characters for Mandai Wildlife Parks rebranding proposal
Mulberry Zero, product feature
The FA Cup, title-sponsored football competition
ZB Bank, financial services
Neotel, telco and fibre operator
South African Rugby Football Union, emblem
Argawal, precious gems consultant
GOMO, youth-focused SIM and telco plan
BLACK SHEEP Design/Studios, BBH agency's product specialisms
Pernod Ricard, premium whisky travel retail
Trainiac, internal corporate facilitation
Ewa Winzcewski Architecture, architect and interior designer
Skye Bank, retail financial services
LifeSteps, psychological counselling
Crest: medical center for reproductive education and specialist training