The FA Cup, UK


Rebadging the sponsorship of football’s (soccer) oldest club competition in England.

A short turnaround had us newly forging the title sponsor’s branding (Budweiser) with existing visual equities (the trophy) in a harmonized visual style.

Design Sprints

Visual Brand Design

Visual Toolkit

The incumbent title-sponsorship was expiring.

The FA Cup with Budweiser brand badge emblem

 

 

 

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