Marcel, Publicis Groupe
Employer brand narrative, identity, and voice for an internal product and platform - to inspire an 80 000 strong global cohort. Create believability, credibility, and focus for investors, staff and developers at the pre-launch event VivaTech in Paris.
Brand Idea
Design Sprints
Design Thinking
Visual Brand Design
Manifesto Writing
Film Design
Presentations
It is fortuitous that two points in space take on the form of an anthropomorphic intelligence.
The design story is one of connecting two points in space
- whether people, places, or ideas:
A visual and motion ‘brandworld’ board sets up the identity deployment and style treatment:
The design DNA extended into a segmented palette for tiered internal executive training groups under the MRCL banner:
