GIPF, Namibia
A wholesale brand redo for a governmental employee’s insurance and pension fund administrator.
Tapping national symbology and cultural equity, a brand language, and positioning built to be future-proofed and visually resilient.
Positioning Idea
Brand Sprints
Visual Brand Design
UI Design
Toolkit Writing & Design
Presentations
The old mark and branding idea was too naive for an audience needing confidence in performance.
A straightforward proposition to engender confidence.
