Singtel, APAC
A verbal communication logic and visual system that places delivery of the message as a priority, and gives the reader clarity and delight.
Built to hand over to the internal corporate design studio, the toolkit is scalable and infinitely imaginative.
Visual Information Design
Messaging Hierarchies
Brand Toolkit
Presentations
Privileging and honouring the verbal messaging ensured user clarity and meant designing a logical hierarchy in terms of branding and taking a viewer/user through layers of information in order of importance.
‘Smart dots’ are a way to better deploy the dots mnemonic that had come to be associated with Singtel.
