GreenAcres, UK
Repositioning the GreenAcres brand, moving to become a more premium destination brand and a place people will want to visit. The aim was to differentiate from the commodity end of the bereavement sector more clearly: the traditional cemeteries, most of which are council-run, Victorian and often poorly kept.
BRAND POSITIONING
BRAND PROPOSITION
BRAND AUDIT AND RESEARCH
Brand Sprints
Visual Brand Design
BRAND DEPLOYMENT
BRAND GUIDELINES
Presentations
COMING SOON
The old mark and branding idea was too naive for an audience needing confidence in performance.