Jollibee, Philippines/ Global
Ongoing global expansion demands a systemized, globally scalable visual design, amplifying core brand equity, & threading a singular personality across SKU’s and markets.
Stripping away accrued baggage and getting back to what makes the branding distinct.
Audit & Analysis
Design Strategy
Visual Brand Design
Typography Design
Iconography Design
Visual System Design
Packaging Design
Presentations
The lead product platform’s expression was lost in time - and uninspired.
It was important to clearly understand where we stood relative to big-box category competitors.
New colour set, new typographic family.
A simple Google search demonstrated the visual discord needing to be remedied.
