Coca-Cola, SA
Rejuvenating the pack identity and presence for South Africa's leading consumer mineral water - repositioned to be a premium offer fit for table presentation.
Brand design
Packaging design
Presentations
Early branding used a lone urn, lacking a sense of connection to the product proposition.
I reimagined the same urn rising from below, given the natural spring’s provenance inside the earth, creating a visual narrative that has stood the test of time.
The pack form has been redesigned now using glass. The branding and identity, however, endures…