Rolls-Royce, APAC
Retooling the salient wit that makes this voice of luxury so distinct, with renewed copy and product clarity befitting of the brand.
A lack of inspired writing paired with dated visual clutter meant we needed to shift gear from communicating “producing the best car in the world” to “providing the best unique car EXPERIENCE in the world”.
Campaign writing
Brand architecture
Art direction
Copywriting
Digital Advertising
Presentations
Opening DPS ad for a luxury travel magazine - so successful that they sponsored the placement for Rolls-Royce (the irony).
A logical model range architecture to better enable range visibility and navigation.
A premise for luxury brand marketing...
Using existing imagery from Goodwood, I penned renewed headline messaging to regain high ground for the brand’s voice.
Targeted digital email campaigns with lead-capture landing sites.
From dry and functional before…
… to genuinely confident and strong, after.
Credit to a brave client – ever think you’d see a Rolls-Royce turned on its side in a piece of advertising design….?
Couldn’t resist this one…
