Singtel Intl, Asia
A new alliance brand to bring the fragmented payments scene in Asia together, talking to both travelling consumers, and merchants as well.
A first of its kind partnership that allowed Singtel Dash, AIS GLOBAL Pay, and Rabbit Line Pay customers to make payments via QR codes.
Brand positioning
Brand manifesto
Naming
Brand design
Brand Guidelines
A visual interoperability exists across the counter between merchants and consumers,
not yet matched in the asian payments space.
The name has already become a colloquial verb - a fantastic brand win.
A robust and dynamic design process and exploration, covering off many iterations, ideas and expressions, before aligning on the final decision.
