Saudia Airlines IFE
A traditional brand identity approach to an inflight entertainment suite’s user experience, building on and extending the carrier’s existing brand values.
Naming, that works in Arabic and English, with associated UI and imagery, combine to make an engaging content interface for passengers.
Brand idea / positioning
Creative direction
Visual brand design
UX/UI design
Presentations
Fee proposals
The existing design language needed softening, modernising, and some subtlety to better compete.
A simple and straightforward proposition adaptation from the corporate brand’s brand idea.
